You are currently browsing the category archive for the ‘Green Industry’ category.

Paper Samples

Paper Samples

I Love Paper. I can’t imagine living without it. Holding a book or a magazine with my hands, the smell of fresh ink, the texture, the color… paper is everywhere and we use it all the time in our daily lives.

Technology is taking a huge role in the way we communicate, e-mail, blogs, electronic newsletters and PDF documents just to mention a few. How many times we read at the end of an e-mail “Please save a tree. Don’t print this e-mail”. But what if you want to print it? If you need to highlight key points or simply because you prefer to read from paper and not only from the screen?

I think is not a matter of age. Young generations these days manage technology much better than seasoned professionals, but even businesses that are up to speed on the latest and greatest technology know that a successful advertising campaign or communication with customers can work better with a combination of mediums.

As an example, by giving your customers something tangible like a brochure, you are creating an emotional connection, an experience. They will feel it as something of value. They will go to your website and other social media where you have a presence by reading your web address on the printed piece. Or by starting a promotion with a direct mail letter that leads to download an e-coupon or to enter a code on your website. Everything is connected now.

Printing and utilizing paper is not as evil as it sounds lately.

Last week, I attended a presentation trough the AIGA. As part of a successful campaign, Domtar Paper provided us with interesting information about the use of paper.

Some of the facts Domtar provided are:
– It’s easier to learn on paper.
– It’s one of the most recycled products on the planet.
– Well-managed, FSC certified forest guarantee that future generations will be able to experience nature, not just read about it.
– Paper creates jobs in communities where people need them most.
– Opening a nice envelope is surprisingly exciting.

If you want to learn more about why paper is good for your business and other interesting information, go to this website:

http://www.paperbecause.com/home

Advertisements

 

Best of Green 2011

From Treehugger.com

 

Treehugger announced the winners for best of Green 2011 in different categories including food and health, cars and transportation, travel and nature, business and politics, culture and celebrity and fashion and beauty.

The last one shows that Green can be stylish. We find products that use eco-friendly fabrics, production with solar power, unscented hair care products, recycled materials, etc. The new Eco-Fashion.

In some way or another, companies are making efforts to contribute to preserve the environment, directly on the manufacturing process or taking small steps to put in practice at the office, like recycling paper or not wasting water.

The word “Green” is everywhere these days, but when someone uses it only as a marketing tactic, something can go wrong. Consumers are learning more and more when something is real and products with false statements can get a bad reputation.

Enjoy the slide shows on this link. You will find interesting ideas if you are thinking about ways to make your products more friendly to mother earth and the people.

Click here to slide show.

back to website

back to website

My Tweets

%d bloggers like this: